What if you could learn about sales and marketing in the same systematic way by which you learnt to use your programming skills to come up with a solution to a problem?

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The core concepts that are necessary to gain a clear understanding of sales and marketing are actually quite systematic. But a lot of resources are not written for engineers or developers—a technical audience—whose careers have trained them to think systematically when problem-solving. Hence this guide.

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This guide will help you:

Learn what to start first: building or promoting.

Learn when to start promoting your product.

Learn where to promote your product.

Learn how to promote your product, effectively.

Gain a clear intuition of the differences between:

• sales vs. marketing;
• inbound vs. outbound sales;
• inbound vs. outbound marketing;
• acquisition vs. distribution channel;
• audience-first vs. product-first building;
• product-led vs. marketing-led growth.

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